The internet didn't make shopping better.

AntiTrend does.

Available now for Chrome and Safari for macOS. Free. No account required.

Watch fast fashion disappear.

Block fast fashion. See your impact.
Cleaner results. Less noise. Better choices.
See how many results AntiTrend removes in real time.

What AntiTrend does

AntiTrend removes unwanted results from Google Search and Shopping—with curated filters for fast fashion, mass marketplaces, and high-volume retailers. Use the popup to toggle brands and categories, add your own domains or keywords, and manage sellers you’ve hidden. On Chrome, use “Hide this seller” directly in Google Shopping and restore hidden sellers anytime.

Block unwanted retailers
Customize your filters
See cleaner results instantly
Chrome and Safari for macOS are now available
- Install from the Chrome Web Store or Mac App Store
- Hide and restore individual sellers (Chrome)
- Improved filtering visibility
- Category, domain, and keyword controls

The AntiTrend Philosophy

The internet didn’t make shopping better.
It made it louder.
Endless options.
Sponsored results.
Fast fashion designed to be replaced.
AntiTrend is an experiment in reversing that.Fewer options.
Better products.
Intentional consumption.
See your impact in real time with a live counter showing how many results AntiTrend removes from your searches

Privacy & Data

AntiTrend runs entirely in your browser.Your blocklist preferences are stored locally on your device.We do not collect personal data, track browsing activity, or send information to external servers

Shop less. Choose better. Ignore trends.

Privacy Policy